$90.00 for a bottle of water! Water for the uber-rich. Doesn’t it trigger your gag reflex that some people have so much money to waste and so much ego to feed they will buy water that comes in ‘limited-edition, frosted and corked bottles, hand-decorated with Swarovski crystals’. It’s called Bling H20. The founder of Bling H20 says “he noticed that you could tell a lot about a person by the bottled water he/she carried.” Like what? They drink water? Some people are pretentious douchebags? Shallow people need to flaunt their wealth to fill their self-esteem gage? Some people are so insecure they use a water bottle to define themselves? The world needs a reality check paid to the order of all the countries around the world that don’t have clean water to drink.
Let me be the first to say I waste money and I buy things that are frivolous. But this doesn’t seem simply a matter of making a frivolous purchase. I think it goes deeper than that and is indicative of root societal problems. I understand buying comfort, beauty and ease. But this is none of those. It’s a symbol of decadence to which many will ascribe lest they be found unworthy. To me it's not so much a matter of the haves & have-nots; it's about emptiness, a bald and desolate spirit striving to fill itself and settling for banality.
